Start Here...

Welcome, I’m so glad you’ve found your way here.

This page serves a simple purpose: helping you unlock LinkedIn strategies, training, and resources so you can grow your visibility, attract ideal clients, and make the most of this publication.

What This Publication Is About

I write about LinkedIn marketing, LinkedIn training, business development, and productivity – with a particular focus on senior executives, professionals in regulated industries, entrepreneurs and business owners who want to turn LinkedIn into a consistent source of high-value clients.

My goal is simple:
To help you make LinkedIn work harder for your business, without spending hours online or getting lost in corporate jargon.

Here you’ll find:

Step-by-step LinkedIn training tips you can apply straight away
Practical content strategies you can implement immediately
Tools and hacks to save time while growing your visibility and authority
Insights on business development and productivity drawn from 20+ years of experience
And my subscriber chat is active multiple times per week.

I run this publication and, if you’d like to know more about my story, and why I focus on LinkedIn training and business growth, head over to the About Page.

What You Can Expect

I publish a mix of practical guides, strategy posts, and insider tips on LinkedIn growth.

Here’s the rhythm:

Weekly posts packed with actionable strategies to help you optimise your profile, grow your network, and generate more client conversations
Content toolkits & guides – from infographics to step-by-step frameworks designed to make your LinkedIn marketing silky-smooth
Real stories and lessons – because business is never just theory, it’s about what works in practice

Community and Interaction

This isn’t a one-way street. I love connecting and hearing how you’re putting these strategies to work.

Here’s how you can join in:

Comment on posts – ask questions, share your experiences, and swap tips with other readers
Engage on LinkedIn – follow my page here and tap the 🔔 to see posts and join the discussion in real time
Email me directly – I always welcome feedback, questions, and ideas for future guides at melaniegoodman@trevisanconsulting.com
Workshops & training sessions – I regularly run live LinkedIn training sessions, where we dive deeper into strategies and answer your questions directly.

Think of this as your LinkedIn learning hub, but with a friendly corner where you can connect, ask, and share.

How To Navigate

Here’s how to get the best out of this publication:

Start with the guides if you’re looking for quick wins
Follow along weekly for practical LinkedIn strategies
Use the toolkits when you need ready-to-go resources for content, networking, or client outreach

Become a Member and Unlock All Resources

Become a paid Link Tank™️ subscriber to unlock every premium resource to accelerate your online writing career, grow your audience, and build a thriving digital business doing what you love:

Unlock Premium LinkedIn Strategies

Become a paid subscriber to access every premium resource designed to help you attract ideal clients, grow your influence, and make LinkedIn a powerful tool for your business.

Upgrade now and unlock full access

Here’s what you’ll get as a paid member of this publication:

✅ Access to my full LinkedIn Strategy Library – toolkits, templates, and advanced guides
📝 Read exclusive articles and deep dives on profile optimisation, content strategy, and business development
💬 Post questions and comments on premium content and get direct support
💻 Join exclusive LinkedIn Lunch’n’Learn sessions on LinkedIn business development - bring all your burning questions!
⏰ Invitations to community events where you can network with other senior professionals

Get ALL of this for just:
✅ only £49 p/mth or £190 p/a (most popular!)
✅ or become a Link Tank VIP for only £299 p/a and get a 1-2-1 LinkedIn Training Session with me (£495 if booked outside Substack) plus 24hr WhatsApp access to me, downloadable premium content in your own private portal…and much more…

Upgrade Now and Unlock Full Access

Want More Hands-On Help?

This publication is just the start. I also offer:

CPD-accredited LinkedIn training options for professionals and teams:

Bottom Line

If you’ve ever thought LinkedIn wasn’t working for you, or felt stuck on how to turn it into a consistent pipeline of opportunities, you’re in the right place.

Take a look around, save the guides that matter most to you, and let’s start building your LinkedIn strategy together.

Book a Call with Me

The Link Tank™️