Struggling to Get Noticed on LinkedIn? Here's the 2025 Algorithm Fix

Boost your post performance with the latest algorithm shifts.

Hi I’m Melanie, a LinkedIn consultant & strategist who turns insider knowledge and sharp strategy into measurable results for ambitious professionals.

LinkedIn has changed-quietly but decisively. If you’re still posting like it’s 2021, you’re leaking reach. Richard van der Blom’s analysis of 1.8 million posts proves the rules have shifted. With his permission, I’ve distilled the most important changes into a practical playbook you can apply today.

Every day, Amira - an asset manager in Manchester - posted at random times, fired off a poll, and hoped for miracles.
One day, she discovered the new signals powering LinkedIn’s feed.
Because of that, she rewired her timing, format, and calls-to-action.
Until finally, her posts travelled further, her saves spiked, and her calendar filled with conversations that actually mattered.

Below is the same playbook Amira used - tight, tactical, and built for 2025.

The Mindset Shift: From Noise to Use

The algorithm is no longer impressed by volume, novelty tricks, or corporate polish. It rewards usefulness that gets saved, conversations that start fast, and humans who share with other humans. Translation: design posts people return to, not posts people scroll past.

What everyone misses: “Save” has become a power signal - now rivaling comments. Build for bookmarks, not just applause.

The New Rules (and how to use them)

1) Win the first two hours

Posts hit their peak in the first 2 hours. That’s your proving ground.

• Do this: Post when your audience is online; stay present for the first 60–120 minutes. Ask a single, specific question to spark replies.

Because of that, Amira stopped “whenever” posting and chose two precise windows when her buyers are most active.

2) Prioritise vertical video

Vertical video outperforms other formats by ~80% reach during peak windows.

• Do this: Lead with a 3-second on-screen hook, keep clips to 20–45s, add captions. One tip per video.

Because of that, she turned her playbook into a snackable video series—consistent, quick, and memorable.

3) Make content worth saving

Infographics and carousels are 6× more saved and 3× more shared.

• Do this: Package one useful idea as a 6–10-slide walkthrough or checklist. Literally write: “Save this for Monday planning.”

Because of that, her carousels became reference cards—not forgettable updates.

4) Rethink interaction tactics

Polls are down 38% in reach. The novelty’s gone; depth wins.

• Do this instead: Drop the gimmicks. End with one sharp, answerable prompt: “What’s your 9am posting window—and why?”

5) Respect the new engagement hierarchy

Save > Comment > Like. “Saves” now carry weight comparable to comments.

• Do this: Offer evergreen assets—frameworks, templates, step-by-steps—and make the save ask explicit.

6) Keep hashtags clean

Use no more than five relevant hashtags - clutter kills reach.

• Do this: 3 topic + 1 audience + 1 outcome (e.g., #LinkedInStrategy #B2BMarketing #EmployerBranding #HRLeaders #LeadGen).

I personally like to add a personalised one eg. #Trevisan

7) Repost for compounding visibility

Reposting your own content 6–8 hours later can add up to 30% extra reach.

• Do this: Refresh the hook or thumbnail so the second pass feels new; use it to catch other time zones.

Because of that, Amira’s best post worked twice - first at 9am UK, again at 4pm for North America.

8) Structure beats scatter

The winning flow is Hook → Context → Value → CTA.

• Do this: Open with tension (“Poll reach has dropped—here’s what works now”), give one line of context, deliver three tight bullets, then make one clear ask.

Micro-Moves that Multiply Reach

• Reply within 60 minutes of comments → consistent uplift in reach.

• Comment on peers’ posts 15–30 minutes before you publish → warms the network for your post.

• Tag sparingly (≤5) and only when people will answer within 4 hours → their fast reply hits harder than a standard comment.

• Invite instant reposts from 3–5 allies within 4 hours → can add a meaningful second wave to your post.

The Power Shift: People Beat Pages

Company pages still matter - but employees, clients, and niche creators now drive disproportionate reach. Equip real people with simple, on-brand assets and let them speak in their own voices.

Quick plays:

• Employee Kit: Monthly swipe-ready caption starters, one carousel template, and a two-line disclaimer if you’re regulated.

• Micro-collabs: Co-create a 3–4 post mini-series with a niche expert.

• Page as a person: Have your Company Page leave 3+ meaningful comments/day on relevant posts to lift ecosystem visibility.

Pro tip: set up a small “advocacy circle”: three colleagues, one simple weekly topic, and a shared asset folder. Combined distribution will outperform the company feed by a mile.

The One-Week Accelerator (copy/paste plan)

• Mon: Vertical video in your prime window. CTA: “Comment ‘PLAN’ and I’ll send the timing template.”

• Tue: Carousel designed to be saved (checklist or framework). CTA: “Save this for next week’s content sprint.”

• Wed: 20 minutes commenting on peers before posting a short story + tip.

• Thu: Repost your top performer 6–8 hours after its first run with a fresh hook.

• Fri (or weekend): Behind-the-scenes or employer-brand post—less competition, more reach.

• Daily hygiene: ≤5 hashtags, minimal tags (only fast responders), reply to comments inside 60 minutes.

Swipeworthy Prompts (use these verbatim)

Hooks

• “Most posts die in 2 hours - here’s how mine don’t.”

• “Poll reach is down 38%. Here’s what beats it in 2025.”

• “If ‘Saves’ are the new comments, build posts like this…”

CTAs

• “Save this so Monday-you doesn’t guess.”

• “Comment ‘FORMAT’ and I’ll send the 45-second video script template.”

• “Repost to your team—someone needs this before their next launch.”

Hashtag set (example)

• #LinkedInStrategy #B2BMarketing #EmployerBranding #HRLeaders #LeadGen

FAQs (because you’ll ask)

Do I still run polls?
Occasionally, if you have a real question and a follow-up plan. Otherwise, end with a targeted prompt instead.

How many tags is too many?
More than five is risky. Only tag people who will reply fast.

What if I can’t do video?
Start with carousels and infographics (they’re save magnets and saves is what triggers the algorithm to push your post out further). When ready, turn each slide’s key idea into a 20–45s vertical clip. Canva.com is superb for this.

Put It All Together

Every day, you can post and hope.
One day, you decide to design for saves, velocity, and human distribution.
Because of that, your timing tightens, your formats get sharper, and your team amplifies your work.
Until finally, your content earns compounding reach-not by chance, but by design.

Get the Full Breakdown

📥 Want the rest of the insights so your posts don’t fall foul of the new rules? Download the attached summary and keep it handy.

🔁 If your team or clients would benefit, repost this so they stop guessing and start growing.

P.S. This guide contains no compliance advice. Always ensure your LinkedIn content aligns with your professional and regulatory obligations.

Question: What’s the one thing about LinkedIn that’s got you scratching your head this year?