Saturday at 9pm is such a strange winner that I’d probably have ignored it without the numbers. Good reminder that your audience has its own habits, and LinkedIn advice written for everyone is usually advice for nobody.
Also, the personal posts winning makes sense. People can get tips anywhere now, but they still want to know who they’re taking them from.
Super helpful. I try to do this with my team, and yeah, it always comes down to a very, very strong hook and graphic. I'd say this makes up 90% of the posts, and the other 10% is made up of context and formatting.
"Saturday and 21:00 London time were my best windows." Any thoughts on why Saturday (as opposed to a weekday where one could assume that there are more readers logged in to LinkedIn) was stronger than other days?
Thanks for putting this together. It made me wonder two things:
1) Are you posting every day on LinkedIn?
2) How about the commenting part in addition to posting?
Saturday at 9pm is such a strange winner that I’d probably have ignored it without the numbers. Good reminder that your audience has its own habits, and LinkedIn advice written for everyone is usually advice for nobody.
Also, the personal posts winning makes sense. People can get tips anywhere now, but they still want to know who they’re taking them from.
Great insights thanks for the share!
Super helpful. I try to do this with my team, and yeah, it always comes down to a very, very strong hook and graphic. I'd say this makes up 90% of the posts, and the other 10% is made up of context and formatting.
I very rarely post articles on Linkedin I usually do short form video's reputposed from Instagram Reels/Tiktok with a tailormade caption for Linkedin
Very similar to what works on Substack, especially for notes.
For posts here, though, I'm finding weekdays definitely work better than weekends.
On Substack yes, but for LinkedIn, maybe not.
"Saturday and 21:00 London time were my best windows." Any thoughts on why Saturday (as opposed to a weekday where one could assume that there are more readers logged in to LinkedIn) was stronger than other days?
Less competition. Weekends for me get the highest email open rate too
Interesting. Thanks for the information.
Useful to know. I was saving posts for Monday’s. Sounds like a bad idea.