The LinkedIn Tool I Can’t Stop Recommending (And It’s Not Banned!)
Ever feel like you’re throwing content into the LinkedIn void and hoping for the best?
You’re not alone. But here’s the thing - if you’re serious about growing your presence on LinkedIn, winging it just won’t cut it.
This week, I recorded a quick walkthrough of one of my go-to tools that makes tracking your performance not only easy, but actually enjoyable.
Let’s Talk About AuthoredUp
If you’ve ever wondered how your content stacks up - month-on-month - in terms of impressions, reach, and engagement, this is the tool you need.
What makes it special?
It’s LinkedIn-approved - no shady tactics or risk of getting restricted.
Clean interface - you see your post analytics in one place.
Formatting freedom - you can draft and preview posts in a format that actually looks how it’ll appear live.
I walk through exactly how I use it in the video, including:
Checking trends in post-performance
Tracking which posts sparked the most engagement
Spotting drop-offs in reach (and knowing what to tweak)
And no, I’m not affiliated - I just genuinely like showing tools that actually work.
Why This Matters
Too many professionals pour hours into content that flops, purely because they’re not measuring what works.
As stated by HubSpot , marketers who check their metrics consistently are twice as likely to see ROI improvements
So if you're posting without insights - you're basically working blind.
Over to You
Have you tried AuthoredUp, or are you using something else to track LinkedIn analytics?
Or maybe you’re still relying on gut feel and the ‘vibes’ of your posts?
Leave a comment and let me know - I’d love to hear what’s working for you.
Until next time,
Melanie
