I Was Running LinkedIn and Substack in Parallel. Here's Why That Was the Problem.

Last week, Kristina God and I spent four days showing people how to fix that; use both platforms and generate income

The thing nobody tells you about posting on both platforms

I have been on LinkedIn for over a decade. I have been building on Substack for a fraction of that time and already have more than 22,000 subscribers.

Those two facts are not unrelated.

For most of that decade on LinkedIn, I was doing what most people do. Posting consistently. Trying to stay visible. Hoping that visibility would eventually turn into something more tangible. It did, sometimes. But it did not compound. Every week felt like starting again.

Substack changed that.

Not because Substack is magic, but because it gave me somewhere to send people. LinkedIn became a discovery engine. Substack became the home. One fed the other, and for the first time, the effort I was putting in started to build rather than evaporate.

That is the flywheel. It sounds simple when I describe it like that, and in principle it is. In practice, most people are running both platforms independently, putting twice the effort in and getting less than half the return they should.

Last week Substack bestseller, Kristina God and I spent four days fixing that.

The LinkedIn-Substack Flywheel Bootcamp was the first live programme to tackle both platforms together, taught by someone who lives on each one.

Kristina has built one of the top 25 Substack publications globally, part-time, with two children at home. I have spent a decade helping senior professionals use LinkedIn without wasting their time on it.

We have both built the flywheel. We have both watched it work for ourselves and others.

Day 1 was mine. LinkedIn in 2026 - what has actually changed, how the new algorithm reads your content, what to post, what to stop, and how to connect your LinkedIn activity directly to subscriber growth. No gimmicks. No hacks. The mechanics, plainly explained.

Melitta Campbell, who has been on LinkedIn for years, said afterwards: “I was not expecting to learn much, but I took pages of notes.”

Day 2 was Kristina’s. The full Substack picture. How discoverability works, what Notes actually does for growth, how to build a community rather than just an audience, and how free subscribers become paid ones.

Day 3 is where everything connected. One idea. Two platforms. A system that means content travels without you starting from scratch every week. Visibility on LinkedIn feeding ownership on Substack, and Substack feeding credibility back into LinkedIn. The participants called it mindblowing. I will let that stand.

Day 4 was real people telling the truth. Alumni and community members who have actually built this - what worked, what did not, what they wish they had known earlier. No polish, no performance. Just honest lessons from people who started where most of you are now.

The recordings are available on demand.

If you missed the live sessions, or if you have been sitting on the fence about whether this is the right investment of your time, this is the version where you can work through it at your own pace.

Use the code MELFRIEND70OFF at checkout for £70 off.

Access everything here: LinkedIn-Substack Flywheel Bootcamp

One thing I want to say directly, because I think it matters.

I do not promote things I have not built myself or do not genuinely believe in.

The flywheel is not a theory. It is what I use. It is what Kristina uses. It is what the Day 4 speakers used to get from nowhere to somewhere real.

If you have been posting on LinkedIn without knowing what you are building towards, or writing on Substack without knowing how people will find you, this is what connects those two problems.

That is not a sales line. It is just the most accurate description I have.